Retail Marketing ideas to boost sales

                              

                                    Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers.

1. Track every marketing campaignDo you know what your return on investment (ROI) was for the last marketing campaign you launched? If so, was the campaign a success? Did you set specific and measurable goals? It’s important to set campaign goals and then develop mechanisms to track those goals for every marketing campaign you launch, online or off. What are you trying to accomplish with your campaign? Is it more visits to your website, revenue driven by purchases, online post purchase reviews?
Whatever your goal, do a post campaign check-in to measure performance so you can use that information to shape your next campaign. A big piece of strategy is knowing what not to do and if something doesn’t work, you may choose to not do it again, or make some tweaks and retry it another time.
2. Free marketing opportunities
Do you work the social media sites your customers frequent? Do you place posters and flyers on community bulletin boards, or banners at busy intersections? Have you contacted other local companies who share your target customer base but don’t directly compete with you to develop unique package plans in which all of you market and sell for each other? For example, your retail shop could partner with a restaurant and spa to offer a Mother’s Day package: a gift from your shop, a trip to the spa, and dinner for two.

3. Repetition

Many retailers send a single direct-mail postcard and are disappointed by the results, never to market with postcards (or other direct-mail tools) again. That’s a mistake, because repetition sells. You’ve probably heard of the rule of seven – a customer has to see an offer seven times to buy. This doesn’t mean you need to send seven different postcards, but two or three won’t hurt, especially when used in conjunction with banners, flyers, ads, and digital marketing.
4. Follow-up
Do you follow up with your customers after they’ve made purchases? Rewarding customers for their loyalty is a great way to build relationships and earn more sales. Send new customers a special gift, such as a ten percent off coupon (which you can track), to encourage them to visit again. Use these four ways to keep customers coming back again and again.

5. Become a resource
Never miss the opportunity to greet your customers and engage them with an open-ended question about how you can help them. You might ask who they’re shopping for and what that person likes so you can make personalized suggestions. Help customers find the perfect gift (for others or themselves), and become a reliable resource for the future. Providing valuable content in the form of help, advice, tips and how-tos can also help your business stay top of mind with customers.

Thank You.